This is what’s happening in the world of Twitter today:
Finally – Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content. Twitter has been heavily promoting autoplay in its latest sales pitches, and it will launch by the end of June, sources familiar with the plans said. But what features will autoplay have?
Full story: adweek.com
This is big news - Meerkat is distancing itself from Twitter. The live-streaming service now works with Facebook, thanks to an update to the iOS app released this weekend. That means that you can now publish Meerkat alerts directly to Facebook, and, more importantly, new users can sign in to Meerkat without a Twitter account — you can now use your Facebook login.
Full story: theverge.com
We have seen the future - Forget Mayweather-Pacquiao. There’s a more interesting fight brewing between Twitter and Hollywood.The piracy of Saturday’s welterweight boxing championship enabled by Periscope, a livestreaming app recently acquired by Twitter, is setting up a conflict that could be just as brutal as 1000’s of users live stream the payperview event.
Full story: variety.com