Recommended Tweets from profiles you don’t follow will now appear in everyone’s Twitter timeline
Twitter are known for continuously testing new features with the goal to evolve the network and ultimately provide a better product. Recently they had trailed changes to users home timelines, Twitter on their official blog writes “Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals such as activity from accounts you do follow, the popularity of the Tweets, and how people in your network interact with them. These experiments now inform the timeline you see today.”
Twitter believes in many cases, the best Tweets come from people you already know, or know of. But there are times when you might miss out on Tweets we think you’d enjoy.
The official word from Twitter about the latest timeline changes
When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.