One of Twitter’s greatest value is it’s data. Twitter is open for all to see, you can search for any term/user and find every little bit of activity associated to that term.
So if you were going to hold one of the biggest events in the world would you want to know what people are tweeting about you?
Japan who are holding the 2020 Summer Olympic Games in Tokyo have started to analyse tweets by foreign tourists during their visits to Japan in an effort to make the country a more attractive destination and enjoyable experience.
Using a data processing company, The Japan Tourism Agency will study a firehose of tweets from different countries to track the sentiment of Twitter users as they visit Japan, particularly the tourism hotspots.
Data will then be sent to local governments and tourism agencies. Positive tweets (i.e., “it was great”) could lead to a bigger push towards certain destinations, while negative tweets (i.e., “transportation is poor”) would be used as a basis for improvement.
Given the 2020 Olympics are still 6 years away… that is a lot of tweets to analyse!